Terms
These terms apply when you request a review, free or paid. They are written to be read rather than skimmed, because the most important thing in them is what this service does not do.
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Who we are
Careful Copy is operated by Peter Pohlmann, sole trader, Avenida Pinhal de Caldas 53, Verdizela, 2855-609 Corroios, Portugal, NIF 296995959. Contact: info@carefulcopy.com. Full details are on the legal notice.
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Business customers only
Reviews are provided to businesses. When you submit a site you confirm that you are requesting it for a business, and that the site is yours or that you are authorized to submit it. We may decline or delete any request where that does not appear to be the case.
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What you receive
An automated editorial review of your pages: a trust and clarity score, findings that quote your own wording, suggested replacement wording, a suggested answer block and structured data, and a separate list of items to raise with a lawyer. Each finding names the rule it came from and the rule set version in force when the review ran.
The free review covers your homepage. Paid tiers cover more pages, as described at the time of purchase.
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How reviews are produced
The checks run against the published rule set, and every finding names the rule it came from and the version in force when the review ran. Findings are patterns, not verdicts: a rule matching your page does not mean the sentence is wrong, and you are free to reject any suggestion.
Each review is drafted by a third-party AI model, Anthropic's Claude, from the public text of your pages and the rule set, checked automatically against the rule set, and read and approved by a person before it is sent to you. AI output can contain errors: treat every finding as an editorial suggestion to weigh, not as a fact or as legal advice. You decide what to publish and remain responsible for it. The text we read is processed by the service providers named in the privacy notice. Under Anthropic's commercial terms, that text is not used to train its models.
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This is not legal advice
Careful Copy is not a law firm. Reviews do not assess whether any content is lawful, certify nothing, and promise no outcome with any search engine or authority. Items touching credentials, insurance, jurisdiction claims, consent and data handling, pricing, testimonials or mandatory information are listed under "Legal review items" with no suggested wording, because those decisions carry legal weight and belong with a qualified lawyer in the country concerned.
You decide what to publish, and you remain responsible for the content on your own site.
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Rewrites never add facts
A suggested rewrite will not introduce a number, a credential, a name, a framework or a claim that was not already on your page. Where better wording would need a fact we do not have, the suggestion leaves a bracket for you to fill in. Checking that any fact you insert is accurate is your responsibility.
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No patient data
We read only the public pages of your website. Do not send patient data, clinical records or anything identifying an individual patient. We do not screen submissions for it, so this is not a safeguard to rely on. If we notice a submission that appears to contain it, we delete it and may decline to continue.
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Prices, payment and refunds
Prices are as shown at the time of purchase, in US dollars. Business customers outside Portugal pay no Portuguese VAT: for customers outside the EU the service is outside its scope, and EU businesses with a valid VAT number account for VAT themselves (reverse charge). For customers in Portugal, and in the EU without a VAT number, the price includes Portuguese VAT. You receive a Portuguese invoice by email after payment. If you are not satisfied with a paid review, write to us within fourteen days of receiving it and we refund the full amount you paid, in the currency you paid, without asking why. Free reviews involve no payment and so no refund. This does not affect any rights you have by law.
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Your content and your responsibility
You keep all rights in your own content. You grant us permission to read your public pages and to quote them inside the review we return to you. You agree to compensate us for claims by third parties arising from content you publish, including wording you choose to adopt from a review, or from your own legal and regulatory obligations, except to the extent a claim results from our intent or gross negligence.
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Limits on liability
Nothing in these terms excludes or limits liability (a) for death or personal injury, (b) for intent (dolo) or gross negligence (culpa grave), or (c) that cannot be limited by law.
Subject to that, our total liability for all claims arising from a review is limited to the greater of the fees payable for that review and EUR 1,000. We are not liable for lost profits, lost patients or revenue, lost search rankings or traffic, or fines or penalties imposed on you, except where caused by our intent or gross negligence. A refund does not reduce this limit.
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Availability
The free review is offered as a courtesy and may be withdrawn, limited or declined. Paid reviews are delivered within the time stated at purchase. If we cannot deliver, you are refunded.
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Your data
What we collect, why, and how long we keep it is set out in the privacy notice. What is stored in your browser is on the cookie page.
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Changes
We may change these terms. The version in force when you request a review is the one that applies to it, and the date at the top of this page tells you which that is.
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Law and disputes
Portuguese law applies, and the Portuguese courts have jurisdiction. If something has gone wrong, write to info@carefulcopy.com first. In practice the answer to a review you are unhappy with is the report, the rule set version it ran against, and a refund.